BEAM ME UP GUCCI!

Come aboard the spaceship! Love the crazy, funny, edgy fall winter advertising campaign by creative director Alessandro Michele. Unearthy, far far far away on another planet…

It has a dreamy, retro-futuristic quality. The campaign was inspired by the science fiction genre from the fifties and sixties, including the TV series ‘Star Trek. Blurring boundaries of time and space, the collection in the campaign is worn by a mixed cast of humanoids, aliens, robots and earthlings. Gucci’s models travel on “Star Trek” spaceships, interacting with extraterrestrial creatures and dinosaurs.

A good example of pushing conventional boundaries to create a unique experience; Alessandro refusing to follow the rest of the fashion pack!

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