retail branding / product design / graphic design / logo design / interior styling / visual communication

Focus Pocus outdoor restaurant concept (brand extension) for Zuperzozial. The Zuperzozial collection consists of colourful and contemporary tableware; joyful and stylish as they are durable. Zuperzozial innovative products are made of natural materials; based on biodegradable bamboo and corn.

‘Focus Pocus’ (Fop’s) retail and furniture concept, is a multi-sensory food experience. A virtual reality outdoor restaurant roller-coaster; by using a ‘Google cardboard’ headset, your smartphone and the Focus Pocus app. Enter a ‘zuperzenzazional’ food adventure; ‘what you see (and smell)… is not what you eat’…

Fop’s furniture seating design (the Zuperzenzazional collection) is made of recycled and durable materials; birch plywood and natural artificial grass, Royal Ecosens with mint technology. Birch plywood is an abundant, fast growing species (no destruction or disruption of biodiversity when birch is felled).


Zuperzozial tableware / DNA moodboard / durable design, natural materials, 100% biodegradable, colourful, innovative

Zuperzenzazional / focus pocus target group moodboard / early adopters, age 30-40 yrs, educated, openminded, conscious living

Studio Ho, Parklaan 8, 2011 KV
Haarlem, The Netherlands

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