Hinoki Home relaxation collection, cultivating a set of daily rituals, is designed for Japanese lifestyle brand Muji. Muji’s philosopy is kanketsu = simplicity. The productline consists of a small serving tea table, reflexology massage mat, speaker sound-diffuser, led-light-diffuser and a heating bath ball with thermometer. All products are ‘Cota’ wireless rechargeable.


The relaxation homeline ‘Scent of Japan’ consists of bamboo and aromatic cypress, which is Japan’s best-known tree; Hinoki. Hinoki has been used in the construction of temples, shrines and baths in Japan for centuries. Tradition embedded with (invisible) technological innovation.


Hinoki scent has a unique smell, which is very characteristic for Japan. Smells of the surrounding greenery and Japanese hot spring, a soft touch of meditative incense. A rich woody and fresh citrus fragrance with a mystical edge. Experience a sense of tranquility and Japanese nature… The round shapes of the collection is inspired by ‘The rising sun’, symbol of Japan and the Japanese Zen circle = enso.

Properties of Hinoki wood; relaxing, calming, air revitalizing, refreshing, mood energizer.

The teapot can be placed in the circle shaped milled hole filled with Hinoki balls; equipped with heating elements, activated by the pressure of the teapot. It will release Hinoki scent and simultaneously keeps the tea on temperature.

Reflexology massage mat, pressure point massage, spreads Hinoki fragrance. Massage mat with built-in infrared heating elements; heating elements are activated when touched.

‘Bamboooo’ speaker sound and lofty led light is inspired by a bamboo forest. Fast growing and very common in Japan, which is also the most important raw material for this product line. The shape of the product also refers to subtle indirect light, like a tsuitate (Japanese folding screen). Spreads Hinoki odor, wireless connected to various media.

Hinoki Bath Ball, a portable device with a heating element that you can use to warm up your bath water. Heating element is activated by water; indicator shows water temperature digitally and simultaneously changes in colour.


Muji’s philosophy kanketsu = simplicity. Other core values; natural, unpretentious. 418 stores worldwide, 54 in Europe





branding / logo design / packaging. It is widely celebrated for its medicinal properties, but one of the unexpected side effects was the discovery of how amazingly calming and anti-inflammatory certain cannabinoids are on the skin.

The hemp industry is expanding all over the world, from Europe and North America to India and China. As consumers turn to more healthy, ‘eco’ oriented products, the demand for hemp in Europe is currently double the supply on the continent reflecting more investment opportunities… Studio Ho designed a new packaging line for Paradise hemp cosmetics; more details and designs will follow.



concept / brand identity / image styling / product design / graphic design / character illustrations

2bizzi (too busy) is a fresh new brand for babies and todlers, age ± 0-3 years. Young children partly live in a fantasy world; which we recognize in ‘The world of 2bizzi’. The character illustrations are deliberately kept simple, to stimulate the fantasy world of young children.


2bizzi consists of a large group of funny recognizable animals/fantasy friends. For each child there is a 2bizzi buddy who appeals to them. Each character has its own identity, charm and name. One is naughty and funny the other sweet and playful. With 2bizzi you’re never alone!


The 2bizzi brand consists of a little baby basic clothes line; 2bizzi rompers, t-shirts and baby panties. Product design; 2bizzi sponge and bath ball, 2bizzi perfume. 2bizzi home line; pillow and duvet covers. The 2bizzi party line; folding paper glasses, paper plates, 2bizzi lemonade bottles with straw and a 2bizzi coloring book.


more info? contact studio Ho anytime!




‘Open your senses, Open your world, experience Open’…       



Research and concept for: Open, travel agency of the future. Open = deepsea travel agency + experience center + sleep care. Open is about well-being and health improvement; energizing, mood-lifting, revitalizing. A ticket to a ‘hybrid retreat’. The travel agency offers innovations for maximum (water) relaxation, immersive underwater virtual ‘dome video projection’ and sleep care units/sleeping pods with ’transcranial magnetic stimulation’ (brain stimulation method to treat mood and sleep disorders) technology.



Due to overpopulation, rising water levels, global warming and future extreme climate changes; underwater architecture, floating cities, underwater- hotels and tourism is a fact…


Healthy living is becoming a status symbol. There is a rising awareness of the toxic impacts of our environment and the lifestyle that it encourages…


Due to our hectic lifestyle, the ever-present technology, a rapidly changing world; by 2030 scientists expect a significant increase in people with severe sleep and stress disorders…


Consumers nowadays are very selective. Consumers demand customized personal service and a unique experience, which is not feasible online…

Energy pods / sleeping pods / Sleeping Experience, with TMS technology and soothing sounds and rhythms

Open / Water Bar

Open your senses, Open your world, experience Open…

Location / Open, Amsterdam Noord


Nearly 90% of Mars’ surface has been mapped; less than 5% of the ocean’s secrets…



Textile design / fabric dessin / for Ikea PS 2017 sofa



More info about this project?





retail branding / product design / graphic design / logo design / interior styling / visual communication

Focus Pocus outdoor restaurant concept (brand extension) for Zuperzozial. The Zuperzozial collection consists of colourful and contemporary tableware; joyful and stylish as they are durable. Zuperzozial innovative products are made of natural materials; based on biodegradable bamboo and corn.

‘Focus Pocus’ (Fop’s) retail and furniture concept, is a multi-sensory food experience. A virtual reality outdoor restaurant roller-coaster; by using a ‘Google cardboard’ headset, your smartphone and the Focus Pocus app. Enter a ‘zuperzenzazional’ food adventure; ‘what you see (and smell)… is not what you eat’…

Fop’s furniture seating design (the Zuperzenzazional collection) is made of recycled and durable materials; birch plywood and natural artificial grass, Royal Ecosens with mint technology. Birch plywood is an abundant, fast growing species (no destruction or disruption of biodiversity when birch is felled).


Zuperzozial tableware / DNA moodboard / durable design, natural materials, 100% biodegradable, colourful, innovative

Zuperzenzazional / focus pocus target group moodboard / early adopters, age 30-40 yrs, educated, openminded, conscious living


101% XENOS

store design / retail branding and design / retail styling

Studio Ho developed a new Xenos retail store concept. Xenos is a Dutch retail chain in household goods, home decoration and fun everyday items. The assortment of the old formula is not unique anymore. The product range should be adapted to the new concept; 101% Xenos. Affordable quality design products; an aesthetic product range, trendy, authentic, distinctive and well-designed. 101% Xenos; dynamic assortments and a revised styling presentation of all products.

101% MOOD

Next to energetic, vibrant and bold colours, to excite and stimulate customers, more natural materials, textures and subtle colour schemes are added. Warm wooden decorations, wooden pannels and display shelving, to create a more authentic and cosy shopping experience. The 101% Xenos product range is divided into six product groups, designing the overall structure and to put decision-making closer to the customer, simplifing the purchasing process.


For customer engagement and integrating the 101% Xenos brand story and perception, the differentation in colours and 101% Xenos stamp is visible and reflected in the environment; from storefront, print, signage, packaging, uniform, social media. Coherence and consistency is key.


More info? contact studio HO anytime!





logo design / branding / instore signing / packaging design

Cook & Co cooking shops serves the latest cooking equipment and culinary inspiration. From cookbook to food processor from tableware to napkins. Cook & Co originates from the shops of Hoyng; whose history dates back to 1880.


Studio Ho divided Cook & Co into five categories; cooking, decorating, storage, taste and reading. By using (colour) themes and instore signing, the shop is more conveniently arranged, which increases customer traffic flow. Next to Cook & Co’s product line inventory research, Studio Ho developed a new name, logo and brand identity. Cook & Co is about; colourful cooking, creativity, care, convenience.




creative direction / retail styling / editorial for Alvar magazine / food styling / prop and set styling / photo styling / graphic design / branding

Baut seafood & art is situated in a huge formal empty Citroen garage of 1000 m2, next to the Olympic Stadium in Amsterdam. Creative, dynamic, diverse, accessible and sustainable, that is Baut. A restaurant where you can not only enjoy food, but also visit contemporary art exhibitions. Baut is ‘The Way’ to give empty buildings, a spiritless shell, back a creative soul…

Baut retail concept is based on; ‘The Contemporary Art of Urban Nature’… A unique break out in the middle of the hustle and bustle of the city. The art objects, recycled and upcycled furniture play an important part in the look-and-feel of the restaurant. The use of sustainable materials, such as; recycled art objects, reclaimed wood, recycled and upcycled furniture (f.e. dunnage airbags from shipping industry). Upcycled materials such as; wood, paper and plastics…


Baut Amsterdam building / exterior / former Citroen garage of 1000m2

Editorial and photoshoot for Alvar magazine (concept, creative direction, prop & set styling, food styling, photo styling). Alvar magazine explores the links and relationships between style, culture, creativity and society. Photography by Ronald Brakel. Model and make up, Ludmila Lapteva.



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Haarlem, The Netherlands

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