Studio Ho is a styling / branding / art / design studio in Haarlem. Studio Ho in Haarlem is founded and directed by Sher Lohoo. Sher loves to design, shape, color life and create interior- and brand stories that surprise. Studio Ho is situated 15 minutes from Amsterdam. 


Sher has a rich background in; product design/graphic design, at the University of the Arts Utrecht (HKU), DAE, Design Academy Eindhoven (P) and Artemis Styling Academy Amsterdam (trendforecasting, concepting, interior and product styling). Creator of brands, moods and atmospheres.


Studio Ho in Haarlem has a interdisciplinary approach to creative projects, with a curious, experimental, intuitive way of working. Pushing conventional boundaries to create unique experiences to engage and inspire people, consumers.


Sher Lohoo started out as a graphic/brand designer for renowned multi-disciplinairy design companies (vbat, keja donia, millford), finally settling with her own creative design studio, now based in Haarlem, close to Amsterdam.


Sher is a stylist, designer, collector, researcher, traveller, yogi and karateka. Her blood is 100% Chinese, her brain and soul a cocktail of European and Asian influences and peculiarities…


She travelled the world; it was during these trips that she would discover her love for ethnic collectibles, each a unique item with its own story. Sher prefers to mix contemporary design with authentic natural objects and materials.


Interior design and styling by Studio Ho


From branding & identity, trend visualisation, interior projects to concept and product styling; Studio Ho will use her expertise to help you to personalize and improve the quality and atmosphere of your space or product. Through listening together, Studio Ho will start to determine and inventory your wishes, desires and needs for the project. Creating the right story and atmosphere is part of building your brand DNA…

Product development by Studio Ho


What we do: creative direction, visual identity, brand identity, trend and styling visualisation, concept and product development, styling of interiors, print and pattern design, graphic design, retail environments, image styling, photo styling, prop and set styling, photoshoots, personal styling, editorial photo-shoots, visual communication, advertising, catalogues art direction through to styling design of furniture and objects.


Three Oaks Amsterdam, Oode Art Gallery Amsterdam, Elle Decoration, Revalidatiecentrum Reade Amsterdam, SFZ / Sociaal Fonds Zelfstandigen,, Biowijnclub, BVIK, Phoa Product Design, Xenos, Cook & Co, Altijd Open Groningen, Bureau Jeugdzorg Groningen, Keja Donia, VBAT Amsterdam, Noah Design, Reed Business Media, Silktravel, Anthura, Vepo Cheese, Cycas, Silkbalance, De Kruijter, Hotel Mitland, Oker development

retail design, product design, packaging


Sher has a fascination for this wonderful country since her trip to Japan in 1990. She has always been intrigued by their minimalistic designs, wabi sabi aesthetics and way of life. This has been strengthened by her Asian roots; born in Indonesia, the Emerald of the Equator, her ancestors descended from China, her DNA ‘evolved’ in the Land of the Rising Sun, Japan…


Wabi Sabi is an ancient Japanese philosophy centered on the acceptance of transience and imperfection, natural growth and decay. A crack in a ceramic bowl, a worn wooden hallway. Those signs of use are a story, symbolising the passage of time and loving use. Wabi sabi is about appreciating nature, natural materials like wood and stone, materials that age well…


Koi Carp versus Cat. Japanese Koi is thought to be a symbol of luck, prosperity and good fortune within China and Japan. The cat, ‘maneki-neko’, is a common Japanese figurine which is often believed to bring good luck to the owner as well; hence our decision for having our own lovely studio cat Sumo…


Info Studio Ho logo. Ensō = Japanese Zen Buddhism 円相 = circle. The ensō circle is a universal symbol of wholeness, harmony, unity, strength, elegance, simplicity, perfection and completion. Ying Yang = Chinese philosophy 陰陽 = circle. Together a perfect circle; the two areas represent the opposing but complementary dynamic interaction of the energies, the design disciplines…

Studio Ho, Parklaan 8, 2011 KV
Haarlem, The Netherlands

Mobile phone Studio Ho
+ (31) 06 54977949

E-mail address Studio Ho